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Promotes the Art of Persuading Others Using the Simple Power of Commonsense Values
by Juliet Huck
In 50 WAYS TO GET YOUR WAY, Juliet Huck shares the lessons she learned while growing up on her family’s farm in rural Ohio—values such as being grateful, nurturing relationships, and listening intently, which she used to build a successful career as a persuasion strategist working with corporate clients and on high-profile legal cases. Huck teaches readers how to be persuasive in a manner that is honorable and respectful, while making genuine human connections.
The tools Huck shares in 50 WAYS TO GET YOUR WAY are familiar, but the author notes that many of these values are missing in the current social climate. Using beautiful images (many photographed by the author) and conversational prose, Huck encourages readers to commit to a practice of awareness—of self and others—and guides them through the dance of building relationships that will help them achieve their goals. While all of the pearls of wisdom presented in 50 WAYS TO GET YOUR WAY are essential ingredients for developing into a solid human being, several offer the building blocks for becoming an exceptional person who gets what he or she wants. Being empathetic by learning what other people find meaningful, paying attention to the effect that one’s tone can have on others, telling a compelling story, letting go of expectations to minimize disappointment, and understanding the importance of clarity when asking for assistance or sharing plans are just a few of the gems that Huck examines in her book.
Huck acknowledges that the principles outlined in 50 WAYS TO GET YOUR WAY are not “rocket science”; however, she believes they are timely. “Observing the current environment, I could not sit back and be silent about how we are treating each other—especially when we need something from someone else. I felt instead of fighting with others, it is time to remind us of the beautiful things that can connect us,” Huck said.
50 WAYS TO GET YOUR WAY was written with the intention of helping people fulfill their personal and professional needs by mastering the art of making genuine connections.
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It’s rare that my husband pays attention to the titles of the books I read; however, this one sure caught his attention! He’s not much of a reader but after indulging in a one-afternoon read of the book, I explained the true content of the pages. It’s the very mindset that we are working on adopting ourselves and teaching our children. This is different than other books I’ve read for professional development. It is full of personality, humor, and speaks to you on a relatable level. Life is so much more than “getting what you want” — it’s developing an approach to people and life on a much deeper level. This was exactly the inspiration I have been looking for to get my professional goals back on track!
I have volunteered to share my review and all the opinions are 100% my own.
The Declaration of Persuasion
Persuasion in NOT a call to action – it is a directed action It is time to break up the myth that persuasion is a call to action. To “call” is to “invite.” This puts all the power in someone else’s hands. While to “direct” is to “control.” This is the ultimate way to give you the power you need to get what you want. Inviting someone to do something allows them to say no. You must lead or direct them to what you want in simple words, statistics and/or visuals proportional to the magnitude of your need. Think of a traffic cop. They are not inviting you to take their direction. You are clearly persuaded to do what they want you to do as they are in control. Moving someone to decide in your favor is not always easy but there are steps which you can take that will get you what you want.
About the Author
Juliet Huck is an expert in persuasive communications with 25 years of experience. She was born in Marietta, Ohio, and holds a bachelor’s degree in fine arts. During her career, she has worked with the US Department of Justice for the Enron litigation, Exxon Mobil, Boeing, and law firms, such as O’Melveny and Myers, Kirkland and Ellis, and King and Spalding, among other high-profile clients. Juliet is the author of 50 Ways to Get Your Way and The Equation of Persuasion: Securing Decisions in Your Favor.
Her latest book, 50 Ways to Get Your Way, offers insights for skillfully using persuasion in work and in life by forming meaningful relationships. It is the first book in a series that will teach readers how to get what they want in all facets of their lives.