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WANT TO BUILD A BRAND THAT PEOPLE CRAVE? KELI HAMMOND WILL SHOW YOU HOW.
Award-Winning Millennial Marketer Shares Expert Insights in New How-To Book for Creating a Standout Brand
Seven seconds is all brands have in today’s saturated market to get people’s attention. Reinvention and creating a standout brand that people crave in this type of environment is no easy task. In her debut book, Craved: The Secret Sauce to Building a Highly-Successful, Standout Brand, Keli Hammond walks entrepreneurs of all skill levels through the essentials for building a brand that continually captivates and engages people in today’s super-competitive, seven-second, crowded world.
With 15 years of marketing experience and two nationally recognized industry awards behind her, Hammond combines a mix of personal and client stories with detailed industry know-how into this book to illustrate the dos and don’ts of brand building.As an entrepreneur herself, she is well aware of the many hats entrepreneurs wear and how confusing and overwhelming marketing can be. As a marketer, she also knows that having a clear strategy makes for brand success,and she wants to help empower others who seek to build a name for themselves
“Being African-American, it is important to me to give other women and minorities the courage, confidence, and know-how to chase their dreams even if they don’t see themselves represented in an industry. For minorities, entrepreneurship is harder because we often struggle to find role models who look like us.That is why I understand that a so-so marketing strategy won’t cut it; it needs to be standout,” said Hammond. “A great marketing strategy is the difference between a four-figure income and a six or seven-figure income. It’s the difference between a full-fledged business and a side hustle.”
Written for bloggers, entrepreneurs, small business owners, aspiring influencers, content creators and creative directors, Craved offers critical direction for those looking to distinguish themselves from the competition. Hammond teaches her readers how to achieve brand acceleration using everyday resources like social media, storytelling, and video to attract people to them.
“If you are a blogger or own a business, then I definitely recommend Craved: The Secret Sauce to Building A Highly-Successful, Standout Brand. Even if you think you know all about marketing, you might just be surprised,” praises Renee Guill for Readers’ Favorite.
Available as both an eBook ($9.99) and paperback ($18), Craved: The Secret Sauce to Building a Highly-Successful, Standout Brand is now available for purchase on Amazon.com, BarnesandNoble.com, and IndieBound.com. To learn more, please visit CravedBook.com.
About the Author
Keli Hammond is a nationally-recognized, award-winning expert on marketing. Hammond owns B Classic, a Washington, DC-based marketing and communications agency that helps entrepreneurs, corporations, non-profits, and government agencies better educate, entice, inspire, and engage their target consumers.During her time in organizational leadership, Hammond’s marketing expertise and strategic guidance contributed to gains of more than $50 million in revenue for her employers. A sought-after speaker, trainer and writer, Hammond regularly teaches groups of business owners, students,and women about personal branding, marketing, and social media. Hammond holds a BA in Advertising from Temple University and certification in Change Leadership (Change Management) from Cornell University. To learn more, please visit KeliHammond.com or connect with Keli on Instagram@kelihammond.
As a blogger/writer, I wish that I could have read Keli’s book years ago! I felt like I was sitting right beside her, discussing marketing over a cup of coffee. The book is more than educational – it’s eye-opening to a 360° view of marketing – inside and out. I found myself nodding my head at some of the marketing myths that I’ve believed to be true for years and have started carving out a new path with her guidance.
Marketing is a complex field — yet Keli has put it into perspective on a real, natural level. I can take her advice and easily put it into use. I have been building my blog in precisely the way I want it to be — if I want it to fail. I am excited about how I can shift my focus and build more than words on a screen — I can build a BRAND! And the great thing is that I can feel confident in seeing it through the failures. Those are simply bricks to build up my knowledge, creativity, and resources.
We instantly align marketing and selling together. Even when I took marketing in college, the ultimate goal taught was simply to sell. CRAVED is a game-changer. And it’s created a game that I’m going to win!
Shelly is a wife, mama, and author, living in Lynchburg, Tennessee – home of Jack Daniel Whiskey. Her front porch is perfect for sippin’ Sun Drop & Tennessee Fire or a margarita while reading a good mystery novel. She enjoys cooking delicious meals for her family, cleaning and organizing her home, and spending time outdoors in her beautiful hometown!